Essentially, your personal brand is your reputation. It’s what others think and say about you based on what you do and how you do it.

You already have a brand. Your brand is your personal DNA - the combination of personal attributes, values, strengths, and passions that people know you for and that represent the value you offer. It's up to you to identify those qualities and characteristics within you, bring all the pieces together, and communicate a crystal clear, consistent message.