Being the kind of person others remember can be a huge boost to your career. And the best way to be memorable is to tell stories.

By harnessing the power of stories you will be more persuasive, move people to action, and progress your career. Studies show that we are wired to remember stories much more than data, facts, and figures. Whether you’re looking to make a good impression with new contacts at a career fair, at a party or social gathering, or at an interview, crafting a compelling story about yourself will put you in a strong position when job hunting or networking.